Q-and-A: Kruse on Coke's interactive marketing goal

08/28/2007 | Advertising Age (tiered subscription model)

Coca-Cola Co.'s global interactive chief, Carol Kruse, talks to Advertising Age about the beverage company's digital marketing vision. Kruse said that despite an acknowledged industrywide "shortage of interactive marketing talent" Coca-Cola's reach gives the company the ability to draw on qualified professionals worldwide.

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