Heineken signs up for Heavy.com's "Hit List"

08/28/2008 | MediaPost Communications

Heineken is the first sponsor of Heavy.com's "Hit List," an online video countdown aimed at male users that will offer the latest bands, viral videos, indie films, technology and news events. Heineken is linking its six-week "Hit List" sponsorship to its "Share the Good" ad effort, which seeks to get more guys to share the video content, and by extension the brew maker's Heineken Premium Light, with their friends.

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