Brands get in on surge in "cines"

08/28/2012 | MediaPost Communications

An application that allows users to animate portions of stills from video is growing quickly and catching the attention of marketers. Cinemagram made its debut six months ago and has more than 2 million users creating their own cinemagraphs, or "cines." A number of brands, including Red Bull and Sony Pictures, are offering clips that can be used in cines.

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