5 sales-killing social media stumbles

08/28/2013 | Entrepreneur online

Airing controversial views via social media or creating a social media persona that just seems sour. Handing over sensitive social media tasks to untrained interns. Those are just a couple examples of serious social media blunders that can cost a company in reputation and sales, writes Eric Siu, chief operating officer of San Francisco-based digital marketing agency Single Grain. Others: Not converting social media users into customers, focusing on metrics such as Facebook "likes" instead of more meaningful measures of engagement, and not supplying users with content that makes them look smart when they share it.

View Full Article in:

Entrepreneur online

Published in Briefs:

SmartBrief Job Listings for Business

Job Title Company Location
Manager, Technical Staffing
U.S. Cellular
Chicago, IL
Human Resource Director
Salt Lake City, UT
Administrative Management Specialist
Smithsonian Institute
Washington, DC
Manager, Human Resources
Florence, KY
Generalist - Human Resources
Marriott Hotels Resorts
Brooklyn, NY