Crafting a compelling elevator pitch

08/28/2013 | Entrepreneur online

The key to developing a successful elevator pitch is to identify a problem and explain how your company can solve it, writes Dwight Peters, founder of CrowdCases. It's also important to be relaxed, keep your pitch short and demonstrate traction. "If you have worked with some big name brands already, or even the competitors of the person that you are pitching to, don't be afraid to mention that," he advises.

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