How to make the most of referrals

08/28/2013 | Small Business Trends

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Getting and giving referrals can be a powerful way to expand your business, writes Deborah Shane. You can make the most of referral marketing by being nice, offering a sample of your work and using social networks and other online tools, she writes. "If you want to get referrals and turn them into rock solid relationships, become the kind of person that attracts them, inspires them and rewards people for having that kind of confidence in you," she recommends.

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