Marketers get more bang for their paid-search bucks

08/28/2013 | MediaPost Communications

Paid-search referrals to e-commerce sites rose to 33% of total search engine visits in the first half of the year, up from to 26%, per MarketLive Mid-Year Benchmark. Referrals from paid search yielded 2.6% more conversions, and the average order size from paid search "was $113 vs. $109.66 from organic, and drove 7.1 pages per visit vs. 6.8 pages, respectively," writes Laurie Sullivan.

View Full Article in:

MediaPost Communications

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Chief Revenue Officer
Chief Revenue Officer - NY, Denver or San Fran
New York, Denver or San Francisco, NY
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
Programmatic Manager
A+E Networks
New York, NY