Miller Lite cans to party (and look) like its 1975

08/28/2013 | Advertising Age (tiered subscription model)

MillerCoors is dusting off some old Miller Lite duds, repackaging its classic brew in its original 1975 launch design from Jan. 1 to March 15 next year. Ninety-eight percent of Miller Lite cans, across three sizes, will get the design throwback. "This is the first of a series of initiatives that will help us reinforce why Miller Lite is the perfect and only beer for Miller Time," the company said in a memo.

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