Popeye's asks fans to croon theme song for video contest

08/28/2013 | MobileCommerceDaily.com

Popeye's is engaging consumers with a social video contest asking fans to upload Instagram and Vine videos of themselves performing their own versions of Popeye's theme song. Videos must be posted to the social networks with the hashtag #LoveThatChicken before the URLs are submitted to the Popeye's website. The site also lets contestants view other submissions and mix and match videos to create a chorus.

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