Why innovative CEOs go to Burning Man

08/28/2013 | Fast Company online

For $10,000, CEOs can now attend the Burning Man festival in style, staying in a luxurious camp complete with a Wolfgang Puck-trained sushi chef. Executives say attending the desert festival is a great way to recharge and to show their companies they're committed to innovation. A trip to Burning Man is the difference "between paying lip service to saying you want creative people in the company and actually showing that you genuinely appreciate creative people," says former Chrysler and Ford marketing chief James Schroer.

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