Yahoo accommodates stream ads in cross-device site redesign

08/28/2013 | ClickZ

Yahoo's stream ads for native advertising are getting more space as the company introduces a redesign of seven of its most popular sites, with an eye to mobile presentation as well. "Ultimately, our goal is to provide more personalized, immersive experiences for our users that are consistent across Yahoo. That also means making the experience seamless across desktop, tablet and mobile," said Mike Kerns, senior vice president of Yahoo's home page and vertical products.

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