Zefr exec: YouTube bests Amazon as consumer research tool

08/28/2013 | Adweek

YouTube is the top dog for both pre-purchase research and post-purchase reviews by everyday consumers, partially because there is no limit to what can be reviewed, writes Zefr co-founder Zach James. YouTube offers an immersive feeling and can show customers more direct information by allowing "potential buyers to live vicariously through the reviewer," he writes.

View Full Article in:


Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
New York, NY