Denny's, Kmart Trying To Hone In On New Markets

08/29/2002 | Miami Herald (free registration), The · NYTimes.com

Kmart is publishing its weekly circulars in Spanish, adding products such as fruit and baked goods and new merchandise in markets and stores with strong Hispanic populations. Research indicates black and Hispanic shoppers are loyal customers. Denny's also is working on ad campaigns targeted at Hispanic and black consumers.

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Miami Herald (free registration), The · NYTimes.com

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