Report: Shoppers pay attention to in-store ads

08/29/2006 | Adweek

In-store TV ads influenced purchasing decisions for more than two-thirds of shoppers and caused nearly half to swap a product for one being pitched, according to a new report by Nielsen Media Research. The study looked at in-store media supplied by Fairfield, Conn.-based SignStorey, whose video network is running in 1,300 stores, including Albertsons and Pathmark.

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