Skype a key factor in eBay-Google alliance:

08/29/2006 | International Herald Tribune

Online pay-per-call advertising is an increasingly attractive option for many businesses that are willing to pay a premium to be connected to Web searchers seeking out products and services in their space. For eBay, this means the potential to monetize its Internet voice service Skype, by using it as a medium for click-to-call advertising.

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International Herald Tribune

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