TBWA unwraps Snickers creative

08/29/2007 | Adweek

Mars Snackfood U.S. is launching its latest campaign by TBWA\Chiat\Day for Snickers -- the first new ads for the popular candy bar since a controversial spot featuring two men accidentally kissing debuted during the Super Bowl in February. The new ads, which feature the tagline "Feast," portrays characters including a Viking and a Pilgrim on a road trip.

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