"Good" e-mail isn't cheap

08/29/2008 | ClickZ

Some companies perceive e-mail as a low-cost marketing option, and as a result, Unica Corp. VP Elana Anderson says, marketing managers sometimes have difficulty convincing organizations to spend money on better, more effective communications. A solid investment in a strong team, analytic tools, database development and campaign management technologies can help build a more efficient and effective campaign.

View Full Article in:

ClickZ

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Associate Director of Ad Operations
Opera Mediaworks
New York, NY
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY