"Good" e-mail isn't cheap

08/29/2008 | ClickZ

Some companies perceive e-mail as a low-cost marketing option, and as a result, Unica Corp. VP Elana Anderson says, marketing managers sometimes have difficulty convincing organizations to spend money on better, more effective communications. A solid investment in a strong team, analytic tools, database development and campaign management technologies can help build a more efficient and effective campaign.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
San Francisco, CA