"Good" e-mail isn't cheap

08/29/2008 | ClickZ

Some companies perceive e-mail as a low-cost marketing option, and as a result, Unica Corp. VP Elana Anderson says, marketing managers sometimes have difficulty convincing organizations to spend money on better, more effective communications. A solid investment in a strong team, analytic tools, database development and campaign management technologies can help build a more efficient and effective campaign.

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