ACCO reinvents the paper clip with snazzy Klix

08/29/2011 | Wall Street Journal, The

ACCO, the top U.S. producer of paper clips, is trying to improve on its classic design. Klix are stainless steel clamps that come in snazzy colors and snap when closed. Former ACCO president Desmond LaPlace doesn't see the new, more expensive product eclipsing the standard clip. "If there is ultimately a commodity product, it's paper clips," LaPlace said.

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