Dunkin' Donuts mobile ad lets users customize drink

08/29/2011 | Mobile Marketer

Dunkin' Donuts new mobile banner ads on Pandora lets users design and order their own Coolatta drink. The campaign allows the company to track consumer responses and fine-tune the ads for different sections of the country.

View Full Article in:

Mobile Marketer

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Chief Revenue Officer
Chief Revenue Officer - NY, Denver or San Fran
New York, Denver or San Francisco, NY
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
Programmatic Manager
A+E Networks
New York, NY