How Abercrombie is pushing past the back-to-school competition

08/29/2011 | Wall Street Journal, The

Abercrombie & Fitch has been leading with teens shopping for back-to-school clothes and likely will stay ahead of other chains during the holidays, analysts say. Abercrombie has been gaining the lead since shifting to a more promotional pricing strategy, and deep discounts early in the back-to-school season gave it an additional edge.

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Wall Street Journal, The

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