Korean retailers' subway ads let smartphone users place orders

08/29/2011 | Wall Street Journal, The

Smartphone users can now scan ads in Seoul subways and order items for delivery to their homes. The initiative by major South Korea retailer HomePlus takes advantage of columns in the subway to display the ads. "A customer doesn't need to go the shop anymore; the shop will visit the customer," said HomePlus strategy planning director Jino Kim.

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