Shape your startup-exit story to set up your next success

08/29/2011 | BNET

When talking about exiting a startup, frame the story so it benefits you, writes Penelope Trunk. No one needs to know whether the startup flopped or whether you were forced out, or if the company wasn't making money. The story you tell afterward can help you get what you need next. "This is not lying. This is admitting that there are 10 versions of every story," Trunk writes.

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