Is that your gut, or your bias, talking?

08/29/2011 | Forbes

Trusting our gut instincts can lead to good decisions, but some simple testing can reveal that the voice you hear is really your bias talking, writes Lisa Quast. Analyze feedback from past decisions -- were they seen as right? Is the current situation like another before it with similar uncertainties? Finally, examine whether personal interests or attachments are influencing your decision.

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