Several hotel owners who have converted properties under Best Western's tiered descriptor program have reported robust performance growth since the change. "We are very pleased with our rate and revenue performance and continue to outperform our competitors. Our data indicates that our Premier properties' revenue growth is outpacing our Plus and Best Western properties. This is actually a great benefit for all Best Westerns, as upscale brands typically have a higher [revenue per available room] premium, and we are seeing a halo effect with our Premier hotels -- boosting image and revenue for all Best Westerns," said Ron Pohl, Best Western's senior vice president of brand management and development.
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