E-cigarettes turn to ad tactics that once fueled tobacco

08/29/2013 | New York Times (tiered subscription model), The

Electronic cigarettes are pouring money into ad techniques proven by -- and taken away from -- Big Tobacco, from TV spots and sports sponsors to celebrity endorsements and jingles. E-cigarette brands' major media spending even outpaced tobacco cigarettes by $1.8 million in the first quarter, according to Kantar Media.

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New York Times (tiered subscription model), The

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