Fast-food ads capture children's interest by focusing on freebies

08/29/2013 | HealthDay News

Fast-food advertisements that target children featured movie tie-ins and food packaging, and nearly 70% showed free toys or other giveaways, according to a study in the journal PLoS One. But fast-food marketing to adults centered more on the food portion, price and taste. "Given health concerns about obesity and its relation to fast-food consumption, enhanced oversight of fast-food marketing to children at the local, state and federal level is needed," the researchers wrote.

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