Gucci touts its women's empowerment charity with mobile ad

08/29/2013 | Luxury Daily

Luxury retailer Gucci is promoting its Chime for Change charity with an advertisement that appears on the mobile version of New York magazine's The Cut. The ad, which redirects to the charity's website, is positioned at the bottom of articles most likely to increase the likelihood that users click through when they're searching for more content at the end of a story.

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