How to create a B2B marketing gem on Facebook

08/29/2013 | RepCapitalMedia.com

Developing a business-to-business strategy with a defined target market can help marketers select the right images and rewards needed to make Facebook campaigns a success, writes Tyler Arnold, co-founder and CEO of SimplySocial. Companies also need to use Facebook to promote other content such as blogs and webinars to make the service part of a larger marketing strategy.

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