How to market your business at minimal expense

08/29/2013 |

Business leaders can use several low-cost strategies to advance their marketing efforts, Dave Mielach writes. Owners can act as powerful advocates by handing out business cards and seeking input from current and former clients, Mielach writes, drawing on advice from the National Women's Business Council and the Small Business Administration. Gathering feedback from employees can provide important insights, and keeping customers happy with special offers and attention can encourage them to spread the word about your brand.

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