Lenovo contest bridges fantasy football with coaching reality

08/29/2013 | MediaPost Communications

Lenovo is taking its fantasy football tie-in into the big leagues with a "Fantasy Coach of the Year" contest that lets one winner attend the Pro Bowl in Hawaii, take part in selecting a team in the Pro Bowl draft and watch the first quarter from the sidelines. The move comes after Lenovo worked with The Onion to create a mockumentary video series centered on a struggling fantasy football coach, with guest appearances by NFL players.

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