Mobile presence, appeal growing swiftly in Philippines

More than half of Filipinos say they like mobile ads that direct them to content they'd like to download and 46% like ads that inform them about brands, according to a report from Vserv.mobi and the MMA. Separately, Google Philippines notes the growing power of smartphones in the country, with 7 in 10 owners saying the devices are constantly with them.

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Marketing-Interactive.com (Singapore) · Marketing-Interactive.com (Singapore)

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