Mobile-visitor increase prompts Maker's Mark to revamp site

08/29/2013 | Mobile Marketer

Maker's Mark has relaunched its mobile website with a responsive design after research revealed that 42% of its online visitors came via handheld devices. The new mobile site includes cocktail recipes, an explanation of the distillation process and photo and video galleries. The added site features were based on feedback and suggestions the company collected from its Maker's Mark Ambassadors program.

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