Packaging rationalization protects company's products, reputation

08/29/2013 | Material Handling & Logistics online

Product packaging plays a crucial role in both protecting the customers' products during delivery and the company's reputation, according to this article. Hence, companies should consider packaging rationalization in order to maximize cost and keep their customers satisfied. "The point is, transport packaging is about much more than packaging. It should be designed to protect not only your products, but your company's reputation," writes Tom Andel, editor-in-chief of Material Handling & Logistics.

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