Royal Crown joins liquid enhancer market

08/29/2013 | BeverageDaily.com (France)

Royal Crown Cola International is debuting a water-based zero-calorie liquid enhancer that lets users adjust the flavor intensity of their drinks. "The consumer can dose the water with more or less volume of the liquid enhancer to satisfy his or her individual taste," explained Richard Nachreiner, the company's director of international product development.

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BeverageDaily.com (France)

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