Tech companies check in on Foursquare's sales progress

08/29/2013 | Advertising Age (tiered subscription model)

Technology companies are said to be considering an investment in Foursquare, now that the firm's location check-in application allows advertisers to target users post check-in. Chief Revenue Officer Steven Rosenblatt, who expects the company to beat its sales goal, said the company's business model "is very clear, and it's working." Foursquare logs about 6 million location check-ins a day.

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