Twitter upgrades, widens availability of Lead Generation Card

08/29/2013 | TheNextWeb.com

Twitter's Lead Generation Card is now easier to set up with a simpler way to gather information about mobile users. Twitter has also added analytics and is extending the card to all advertisers. Using the Lead Generation Card instead of a third-party service allows data collection to be "part of the normal experience that users are accustomed to," Ken Yeung writes.

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