Verizon Wireless to sponsor ESPN college football clips on Twitter

08/29/2013 | Adweek

ESPN has renewed its deal with Twitter Amplify in time for the college football season. Under the agreement, highlights from ESPN's coverage will be disseminated via Twitter and its Amplify platform, as well as through the sports giant's online and mobile platforms. Verizon Wireless will sponsor the effort, showing an eight-second pre-roll ad that's part of its larger "#DidYouSeeThat" campaign.

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