WPP chief downplays Publicis-Omnicom threat

WPP CEO Martin Sorrell, while reporting the firm's Q2 results on Thursday, said that the proposed Publicis-Omnicom merger would be at worst a neutral outcome because it is likely a case of "one plus one not equaling two or even 1½ or even 1.1." Despite Sorrell's confidence, the threat could still be significant, especially if Publicis and Omnicom combine their media-buying efforts to offer customers a better set of rates, writes John Jannarone.

View Full Article in:

Wall Street Journal (tiered subscription model), The

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Affiliate Solutions Consultant
Santa Barbara, CA
Yield Manager
New York, NY