Gamified apps may not promote behavior change, study says

08/29/2014 | Employee Benefit News

Fitness and health applications based on gamification and rewards, which are used in employee wellness programs, may not focus on behavior change and could de-motivate people over time, Brigham Young University researchers reported in the Journal of Medical Internet Research. BYU professor Josh West said app users and developers should not have unrealistic expectations about the potential benefits of gamified apps.

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