How much is your company's brand really worth?

08/29/2014 | Economist (tiered subscription model), The

It's estimated that brands account for more than 30% of the market value of Standard & Poor's 500 companies -- but there's still no clear way to calculate the real value of a brand, The Economist notes. Some analysts see brands as "a shorthand for choice," helping consumers to cut through a wealth of information to make cost-effective, meaningful purchases.

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Economist (tiered subscription model), The

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