Westfield London "hackathon" designed to innovate retail technology

08/29/2014 | Drum (Glasgow, Scotland), The

Westfield London is holding an all-night event Sept. 20-21 with Decoded Fashion to promote its autumn/winter season. Attendees can meet tech startups from Europe that focus on the consumer retail and fashion experience. Teams will answer one of three questions: "Can we use technology to help shoppers find the perfect item for them?" "How can we use technology to help make people feel even happier when they're shopping?" and "How can we use technology to help consumers make the right beauty choices?"

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Drum (Glasgow, Scotland), The

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