Michelob To Get New, Youthful Look

08/30/2002 | Chicago Tribune (tiered subscription model)

In an attempt to reposition Michelob, Anheuser-Busch is doing away with the teardrop bottle and replacing it with a slope-shoulder shape. The new look would be introduced in a new advertising targeted at 21- to 27-year-olds.

View Full Article in:

Chicago Tribune (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Management Training Program
HIllstone Restaurant Group
Multiple Locations, SL_Multiple Locations
Culinary Arts Chef Instructor
The Culinary Institute of America