Mooney breathes new life into an old Mouse

08/30/2004 | NYTimes.com

Nike veteran Andrew P. Mooney is giving the Walt Disney Co.'s consumer products division a new lease on life, a report says. Since joining the company in 1999, Mooney has turned around the moribund consumer products division with innovative promotions, and the company says it plans to expand into clothing and household goods. One of the more successful campaigns in Mooney's tenure was convincing celebrities to wear Mickey Mouse T-shirts, which caused sales of the T-shirts to soar.

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