Ad campaign touts milk's many strengths

08/30/2006 | NYTimes.com

The dairy industry is modifying its famous "Got Milk?" campaign to incorporate the message that teens who drink milk "tend to be leaner" and that milk is effective at building muscle. The campaign, headed by Interpublic Group shop Lowe, New York, features athletes David Beckham, Alex Rodriguez and Sasha Cohen along with "American Idol" star Carrie Underwood, and includes a Web presence at bodybymilk.com.

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