Baskin-Robbins eyes India youth market

08/30/2006 | Business Standard (India)

U.S.-based ice cream retailer Baskin-Robbins is looking to capitalize on the young Indian market by opening several new large-format stores. "The new outlets would sport a funky and vibrant look to attract young people, though maintaining our original colors," said Baskin-Robbins CEO Pankaj Chaturvedi.

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