Marketers' mascots aim to connect on MySpace

08/30/2006 | USA Today

Wendy's International, Burger King and Columbia Pictures represent a growing number of companies that are turning to social networking as a way to reach out to today's youth. Faux profiles of ad characters are popping up on MySpace, but companies need to walk a fine line to avoid seeming like they are just trying to push a product, which can turn off the MySpace crowd, one user says.

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