ZenithOptimedia: Marketers still believe in the power of TV

08/30/2006 | Financial Times (free content)

Despite growing competition from new media, TV continues to be the medium of choice for three of the five major global ad sectors -- retailers, financial groups and telecoms -- which spent proportionally more on TV spots last year than in 2001, according to a report from ZenithOptimedia. The report projects a 5.5% increase in global TV ad spending this year.

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