Gucci ramps up online offerings with digital flagship

08/30/2010 | Women's Wear Daily (subscription required)

Luxury retailer Gucci is launching its digital flagship store with a splashy campaign set to include virtual seats at its September show in Milan, iPad stations in its bricks-and-mortar stores and an online-only accessories collection. The company spent 18 months revamping its site to reflect the look and feel of its physical stores and to incorporate social-media elements on every page.

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