Online drug advertising is forecast to grow slowly

08/30/2010 | Medical Marketing & Media

Regulatory uncertainty will keep direct-to-consumer drug advertising "rooted in traditional media over the next several years," according to an eMarketer forecast. Online ad spending by the drug industry will rise to $1 billion this year, growing to $1.5 billion in 2014, comprising 4% of all U.S. online ad spend, the forecast says.

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