Online drug advertising is forecast to grow slowly

08/30/2010 | Medical Marketing & Media

Regulatory uncertainty will keep direct-to-consumer drug advertising "rooted in traditional media over the next several years," according to an eMarketer forecast. Online ad spending by the drug industry will rise to $1 billion this year, growing to $1.5 billion in 2014, comprising 4% of all U.S. online ad spend, the forecast says.

View Full Article in:

Medical Marketing & Media

Published in Brief:

SmartBrief Job Listings for Health Care

Job Title Company Location
Mylan Inc.
Washington, DC
Health Care Exchange Account Manager
Kaiser Permanente
San Diego, CA
Director of Actuarial Services, Government Programs
Springfield, OR
Director, Health Plan Claims Operations
Group Health Cooperative
Seattle, WA
Senior Director, Research
America's Health Insurance Plans (AHIP)
Washington, DC