Opinion: Failing to go green is not an option

08/30/2010 | Michigan Business Review

Creating innovative and eco-friendly business models is the only option if companies want to survive, B. Candace Beeke writes. Firms that fail to find a sustainable model will be swept away by more profitable and more stable rivals, Beeke argues. "There will be a revolution, there will be blood, and only the fastest-moving innovators will sustain," she writes.

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